Industry Trust and BBFC work together to advise parents
19 August 2013
The UK film, TV and video industry has joined forces with the British Board of Film Classification to launch a campaign to provide clarity for parents when it comes to accessing films, TV and video safely, legally and age-appropriately on the internet.
The Industry Trust for IP Awareness, which represents the film, TV and video industry in the UK, has collaborated with the British Board of Film Classification as part of their ongoing commitment to educate consumers about the wealth of legal services for film, TV and video content.
This comes as new research commissioned to launch the campaign reveals the extent to which children and teens across the country are downloading or streaming films from illegal pirate websites, with many disturbed by what they are viewing.
One in five young film fans (18%) admit they have been disturbed by the movies they have watched on pirate websites and two thirds (65%) wish they had checked the film’s official age rating first.
While almost half of children and teens (42%) admit to being aware of rules in place at home designed to restrict what they can and can’t look at on the internet, the research shows a quarter (25%) download or stream movies from unofficial sources, which offer no guidance on age ratings.
The online study asked 1,000 UK 11-15-year-olds about their online viewing habits:
- A third (37%) of younger children aged 11-12 admit to having recently downloaded or streamed a film rated 15 from a pirate website
- One in five 11-15 year olds (21%) say they use pirate websites to keep up with what their friends and older siblings are watching
More than a quarter of 11-15 year olds (27%) say their parents don’t know what films they are watching online, and a third (32%) wouldn’t feel comfortable with younger siblings copying their viewing habits.
With nearly half (45%) of 11-15 year olds spending up to one hour each day watching movies-on-the-move via smartphones and tablets during the summer holidays, parents are being encouraged to take advantage of free tools and advice to help them take control of what their children are watching and to visit FindAnyFilm.com to find films safely and legally online.
The research was revealed this week as part of a national media campaign fronted by TV actress and mum of three Tina Hobley, the BBFC’s Head of Education, Lucy Brett, and the Director General of the Industry Trust for IP Awareness, Liz Bales.
Responding to the research, Lucy Brett, Head of Education for the BBFC, said:
There is a wealth of free digital tools and advice available for parents and children to take advantage of so they feel confident about their family accessing films safely and legally online. FindAnyFilm.com, the easy-to-use gateway to legitimate film, now carries BBFC age ratings and BBFCinsight, so families know what they are accessing is not only from above board and safe sources, but that they have at their fingertips information which allows parents to make informed decisions about the right film choices for them and their families.
BBFCinsight highlights the main issues found in a film then expands on this, giving examples of the sorts of things you will see or hear, which may include violence, bad language and sex references. Parents can use FindAnyFilm.com or the BBFC website and free BBFC App for smartphones for information about a film before they download or stream them. Having this information available all in one place and talking to your children about how films are rated can help them stay safe and legal online this summer.
Liz Bales, Director General of the Industry Trust for IP Awareness, said:
Public concern around what children are watching online has never been higher, making age-appropriate guidance even more critical. The film and TV industry believes education has a role to play. We provide tools to educate families around legitimate and age-appropriate source of film and enable parents and guardians to talk to their children to help them navigate the online landscape safely and legally.
For more information about watching films safely and legally and to find recognised ratings and BBFCinsight information, visit FindAnyFilm.com.