Ensure that you gather as much promotional material around the film as possible, such as:

Good stills of the film & behind the scenes
Good one liner or tagline capturing the flavor of the film in a few words
Longer paragraph or synopsis which summarises the film
Technical information about film format, aspect ratio etc
A list of cast & crew
Film “making of footage”
A transcript

The transcript or list of dialogue spoken is also really important for chiefly for screenings outside the UK. It is used to create subtitles or audio descriptions, especially if the film portrays strong regional accents.

Check again to ensure your film is legal and that every artist represented in the film has given their permission.

All the above help to promote the film – these are your marketing tools & need to be organized before, during & after filming.

Traditional / old media
Newspapers
Advertising
Posters
Have you an interesting story behind the scenes?
Any additional information about ‘who’ made the film and ‘how’?

New media / Online resources
Social networking
Create a website
Blog
Try to think how the Web could help support you in getting your film seen & heard.

At the screening

The Venue
Consider your local area and all possible places a film could be seen – in local cinemas, schools, local TV stations, on the Internet or cafés or shops with television screens.

How will you create excitement around the screening?
Making of footage & outtakes before the main screening?
Special guest, local celebrity, someone connected with the theme of the film?

Lastly, create a buzz around the screening. It is an event not just a screening. Make sure you contact the local press and radio. Depending on the theme or content, ensure interested groups of people are invited. Think of a gimmick that may pull more of a crowd.